#ElMensajeDeDelBosque

Advertising is a profession for passionate people – and a bit of an odd bunch too, why not say it. And that’s how we face each day, each project, and each idea from MIG Prisma, even though our colleagues in the company's other business areas don't quite get us. And that's why, in for every project that comes our way as a creative challenge, we're dying to get our teeth into it. And this is what happened in one of the latest briefings we received; that all the teams were desperate to participate. This is the case of the television campaign that we have just launched for our client Audika, challenging and exciting both in substance and in style.

The background: a Hearing health awareness campaign. The truth is that until we started working with Audika, almost three years ago now, none of us had fully grasped the importance of this aspect of our health and how, if not treated correctly, it could negatively affect us: feelings of loneliness and isolation, accelerated neurodegenerative diseases, social exclusion... Since then, we can say that almost all of our colleagues have been evangelising our friends and family about hearing check-ups as a guarantee for preserving our hearing health, a fundamental element that connects us with those we love most. So, we fancied this campaign not only to try and do the best job for our client, but because Working on a project with a social purpose and depth like this is always cool.

But the form has not been left behind either. As soon as we developed the insight and had the client's approval, we had the incredible opportunity to work hand-in-hand with Vicente del Bosque, one of those few Spaniards who, regardless of their political leanings, is loved by everyone (what a country we are, but that deserves another article entirely...). It’s worth noting that Del Bosque’s choice was clear from the outset because Share three core values with the brand: passion for teamwork, expertise, and professionalism to face any challenge. Regardless of its magnitude. The truth is that for those of us who had never interacted with him and who only had an idea formed in our heads based on his public persona, it has been quite a discovery: his human quality has paled his public profile. A kind, humble, good-natured person with great patience.

Thank you, Vicente, for making it so easy for us. Here’s #ElMensajeDeDelBosque from this campaign… listen carefully!

https://www.audika.es/elmensajededelbosque