Sustainability is competitiveness

On sustainability it is no longer a mere ideal or added value; it is a basic requirement for all types of brands and organisations because it is key to growth and resource optimisation.

Following a conceptual landing in society as an ideal, organisations go further to give it a leading role in their business. To achieve this, changes are necessary in the internal culture of companies, in their processes, and in their very way of thinking. To talk about “sustainability” In a broad sense, today We Talk, the blog space we have dedicated to talking with our clients, we talk with Ignacio Soneira, CEO of Axpo Iberia, branch for Spain and Portugal of the Swiss company Axpo, one of the world's energy giants.