Donald pays the price

Time to talk about social media. An area where our company experiences a strange duality. On the one hand, we must work with knowledge and passion to develop our clients' social channels. On the other, there's the feeling that we've not only turned everyone into a product, but also into puppets in the service of the dictators of foolishness.

The heavy snowfall drowned out the echo in Spain of one of the most serious and dangerous events for all democratic countries since the 9/11 attacks. The assault on the Capitol, a universal symbol of democracy as we understand it, was carried out by a mob of fanatics incited and connected through various social networks. But that is not the aspect we want to focus on, nor are we going to write a post to shed light on the knowledge of Parler and the like.

Those days, we read and heard everywhere that the main social networks had set a dangerous precedent by closing down personal profiles. Donald Trump, at that time still President of the United States. All the sector-specific media - naturally - and many of the major generalist media outlets, questioned, with more or less bite, Facebook and Twitter's decision to unilaterally close the profile of the unforgettable leader.

Although late, because in those days we hadn't launched this blog yet, we join that general sentiment and strongly condemn that step being taken without even having monetised it beforehand by modifying the algorithm. We don't understand how one of the most powerful instruments ever created for censorship, propaganda, surveillance - a trinity to which defamation, intolerance and lynching could be added, a fertile ground for the morally and intellectually bankrupt, for pathological narcissists - can be used to veto and silence the voice of one of the prime examples of all of the above.

The monster created, we were alarmed when its turn's Kraken ate one of us.. But, what are social networks, really? A business that for every beneficial contribution they've made to humanity, there are a hundred collateral damages that nothing and no one seems able to curb any longer. If this is a path of no return, then at least, like any polluting company, legislation should be enacted to ensure they take all measures to prevent the waste that is poured into them daily from impunitively affecting other people, companies, and organisations participating in the festivities, believing they are truly invited.

Thank you, Donald. By the end of your term, you managed to finish your wall.