Nascent but challenging. The Metaverse seen from a strategic perspective for brands

Yesssss!! We're still riding the BOOM of metaverso And every day there are more news reports of brands wanting to enter and take the plunge into the famous "parallel world." For those unfamiliar with this concept, the The metaverse is Web3—that is, the evolution of the internet as we know it—and it promises to play a leading role in the new digital society.

We know that the metaverse is an emerging topic, but it is undoubtedly a trend experiencing explosive growth. Let’s explore some of its key opportunities and obstacles.

What opportunities does the metaverse present?

One clear benefit is the possibility of creating a superior, next-level connection with consumers, while also highlighting the redesign of infinite experiences and the forms of interaction with stakeholders. Hoy se habla del metaverso como un canal de comunicación alternativo.

Brands generate audience awareness, create collaborative environments between brands, foster a culture of innovation within the company, and offer consistent omnichannel experiences for every moment.

We're going to stop at the Infinite experiences—and YES! I say infinite because they truly are. Anything, any situation, or any context you can imagine is possible in this parallel world; experiences alternative to the physical realm range from holding a work meeting with a view of Everest to hosting a fashion show on Saturn—or why not? A parade featuring unicorns. It all comes down to individual imagination and creativity. Anything is possible!

What technology does the metaverse rely on?

When we talk about digital transformation, it's important to highlight that the metaverse is supported by emerging technologies such as... internet 5G que permite conexiones de alta velocidad o la tecnología blockchain que permite almacenar datos en bloque en un libro electrónico público, creando registros únicos en transacciones online.

As we can see, we are preparing for something much bigger in Web3—a more democratic, more open web where the decentralization of services means that anyone can be an owner.

But… what does the near future of the metaverse look like?

According to Google data, France, the United Kingdom, Switzerland, Germany, and Belgium are the countries most interested in the metaverse. France takes the prize. with a monthly average of 1,020 searches for every million internet users in the country. Every day, there is growing interest in learning about parallel digital worlds!

We are facing an uncertain but challenging landscape; digital transformation as an engine of change has allowed the The metaverse is bursting like a rocket into companies' innovation and marketing departments. and that it be part of the budget and investment avenues for new business models.

From Roblox, hasta Fornite, Decentraland, Utoppion, Cryptovoxels o Somniumevery day more metaverses are created; they are independent worlds, and we don't know if they will later be integrated into a global metaverse. But what all metaverse followers eagerly await is the arrival of the metaverso de Marck Zuckerberg in which $50 million has been invested for its construction. We can only wait for this mega-project to arrive, but in the meantime, brands should continue to capitalize on the hype and benefits the metaverse currently offers. After all, the metaverse isn't just for major corporations; today, there are low-cost solutions and initiatives that allow you to gain a foothold in this coveted parallel world at very reasonable prices.

Very soon, we will begin to experience the metaverse through physical gadgets—such as headsets, gloves, or boots equipped with robotic motion systems—or even, why not, by incorporating scent into virtual reality experiences; this is already possible today, thanks to an American company using scent cartridges that fit into VR headsets.

However, there is a reality we must accept: the metaverse's Achilles' heel is audiences who are unfamiliar with or lack knowledge of this new reality; consequently, we face a long road ahead regarding acceptance, education, and consumer adaptation.

At MIG we help you to build your presence in the metaverse today, but we will also explain the opportunities that open up for tomorrow, in one of the greatest technological revolutions in history. Contact us.