Innovation without transformation?

MIG is a group of companies dedicated to driving the organisational transformation process of its clients. We want to help them conquer the future by creating business solutions to compete in this new, radically disruptive environment in which brands and organisations of any size and industry operate.

We understand Organisational transformation as the fundamental lever for innovation. There is no innovation without organisational transformation. You can have good ideas, you can buy them start-ups, you can invest in technology, you can bring in external talent, but if a real drive for global transformation isn't generated across all parts of the organisation, the company won't innovate, and, Without innovation, there will be no future.. And why won't there be a future? Because the competitive context is radically different from any previous era. 

The COVID-19 crisis has not been a watershed moment, but merely a multiplier of the speed of change. All organisations are immersed in a process of constant uncertainty, which leads them to make promises not always backed by tangible facts. Promises are made to all stakeholders, from shareholders to customers, including employees and society. And it is a double-edged sword. Some companies can turn the demand for fulfilling promises into the real engine of organisational change and the generation of future value for society. Or, conversely, they can drown, crushed by the non-compliance and fraud of their own expectations.

And the place where those promises are most reflected and the real basis behind them are in the (yes, the) Brand experiences. This is where other organisations founder in the conception of their value proposition, as it's not about accumulating service areas to take up more and more of the pie, but about acting with a broad and transversal vision of the transformation process that brings us closer to generating that innovation which, in turn, translates into brand experiences consistent with the promise.

End-to-end o Concentrate on. It doesn't matter

That's why, at MIG, we understand that our market success threshold expands if we are capable of transcending the specialisation of each of our areas.MIG Prisma, MIG Embryonic, MIG Welding, MIG Wellhuman, MIG MDM) to be able to catalyse all our creative, technological and human capabilities in creating these experiences at all levels of the organisation, end to end. 

In our opinion, these are the four pillars on which the transformation rests and which must be met by the partner ideal for a company that wants to transform. And at MIG, we believe we can be that partner Ideal. We can be that for medium-sized companies looking for a global partner, we can be that for a large company looking for a specialist partner in a certain area, but with a global view of the business.

In MIG, a part of business consulting, a part of creativity and marketing, a part of technology and data, a part of content and experiences, and a part of... people all converge into a single model. It was our last corporate move, and the one that perhaps surprised the market the most: the acquisition from an HR consultancy to give rise to MIG Wellhuman (Helpful Human Resources).

We did it out of the firm conviction that The key to innovation goes beyond technology. The key lies in people, in their intrinsic motivation to innovate, and in the organisational transformation needed to foster that motivation. If we want to create an innovative organisation, rather than investing astronomical sums in technology that we use at only 1% of its capacity, buying start-ups or creating innovation labs, We need to create organisational contexts that foster creativity and innovation in the people who make them up. And if we achieve that coherence, the promises will be closer to being fulfilled.

Business, marketing, creativity, technology & data, and people to create useful experiences for everyone. stakeholders It's the brand promise. The one we make. And the one we want to keep.