MIG Prisma grew by 37% and ended 2021 on a high note

MIG Prisma, the advertising agency MIG, has brought its 20th anniversary year to a close with growth of 37%, reaching €5,054,000 in revenue. This figure has made 2021 one of the agency’s best years.

In terms of gross operating result, MIG Prisma It generated 616,835 euros last year, an increase of 160.92% compared with 2020. This growth was driven by increases across all the agency’s service lines, ranging from creativity (23%), digital transformation and transmedia experiences (38%) and inbound marketing (12%), to branded content (9%) and data intelligence (8%). Meanwhile, the events and public relations and media planning divisions maintained the levels achieved in 2020. The revenue structure remained stable; of the total, 65% came from fee-based services, whilst the remaining 35% came from specific projects. 

The forecasts for 2022 are equally optimistic. The budget approved by the board of directors of MIG forecast revenue growth of MIG Prisma from 15%, to almost 6 million euros, as well as a greater contribution from the other business units of MIG (the digital transformation and business technology consultant MIG Embryonic, the human resources consultancy MIG Wellhuman, the content factory MIG Welding and the start-up MDB Education, up to an additional 1.3 million euros. 

In 2020, amidst the impact of Covid-19, MIG predicted that the business model and value proposition of MIG Prisma they were going to benefit from the post-pandemic context. David Galán, director general of MIG and founding partner of MIG Prisma, has stated that “these results support our company's business strategy. Our historical focus has been to make the customer our reason for being and to develop transversal microcosms of a strategic, creative and technological profile around them and their business priorities, which allow them to feel us not only close humanly and professionally, but as reliable allies in achieving their objectives. It is in uncertain and constantly transforming environments that partners who make your problems their own and the search for solutions to achieve objectives are most valued.”. 

Greater involvement in MIG without being less Prisma 

The strategic objectives for 2022 MIG Prisma they are going through to undertake greater integration into the model of Smart Business Partner for which they bet MIG in 2017, which has led the company to develop or acquire new businesses to consolidate its value proposition for its customers. Thus, David Galán hace un repaso de que “nuestro siguiente paso es integrar aún más nuestras diferentes líneas de negocio para incrementar la transversalidad de nuestras soluciones. Queremos ser más MIG but no less Prism, an agency that has demonstrated 20 years of expertise in creativity, marketing, and digital innovation. Now we want our clients to feel us as a global partner in their transformation process, in any of its aspects, from the development of new business models, agile culture and organisation or digital transformation to customer experience and employee experience.