Force smothers

As if reality weren't enough, the multiple studies carried out in recent years all indicate that the majority of Spanish companies have already begun a digital transformation process. What these studies do not yet confirm is how deep that transformation is. if Spanish companies truly want to be competitive in a global environment. This is all the more true given that our business fabric is atomised into small and medium-sized enterprises that are incapable of developing synergies to amplify their competitiveness, but that’s a topic for another post. 

Following these years in a VUCA environment and six waves of the only pandemic experienced by the 99% of humanity currently alive, Companies have understood that they must have a strategic, long-term vision for their organisational transformation, which is customer-centric and uses technology and data to learn and improve. Constant adaptation to changing environments. Digital transformation is inevitable.
 

From MIG EMBRYONIC wants to help those companies that are at different stages of their global transformation or digital transformation. wherever it is needed, taking into account the stage they are at, the resources they have available and the business objectives to develop that strategic roadmap that truly impacts and makes useful that transformation across all stakeholders in the organisation.   

Digital transformation must be a surgical and personalised process., The intervention must be specific to foster a culture of innovation, while simultaneously reducing costs, improving productivity, flexibility, and efficiency. 

At MIG EMBRYONIC we classify companies around 4 stages of maturity in their transformation: 

BY AREAS 

The address is aware of the need for digitalisation but neither its budget nor its services nor its team are prepared for a global change, so it is necessary to focus it and scale it, starting with the most strategic departments and areas of the organisation. 

2-COMMITTED 

They are aware of the need, they want to make the change but They don't know how or what they need to do to achieve the objectives and extend this digital transformation culture throughout the organisation.. They have moderately developed but not fully developed digital channels, they understand the need for a customer- and employee-centric approach but lack the necessary strategy and data to make decisions around these.  

3-COMPETITIVE 

All business areas are committed. They have undertaken or are undertaking various very deep digital transformation initiatives which have allowed them to improve their competitiveness, but They haven't quite managed to put the customer at the centre of their strategy and unite technology and business. In these companies, it is necessary to implement solutions and processes for information management., To analyse the data collected on their sales platforms and advanced information analysis solutions, establish metricsKey Performance Indicatorsand automate processes to free up resources and provide critical information for strategic decision-making. It is necessary to implement predictive analytics solutions to anticipate your future needs and provide a quick response, identifying opportunities and new niches. It is recommended to start using artificial intelligenceAI, machine learning (ML) and the analysis ofBig Data. This allows them to detect the client's desires, to grasp theirFeedbackand turn it into revenue-generating opportunities. 

4-MADURA 

They have control over their digital transformation and are prepared to follow the example of their customers and meet their needs through artificial intelligence. This allows them to learn from the end-user, detect their needs, and suggest what they really want at that moment.  

Knowing what to do to avoid drowning 

Companies must undertake digital transformation knowing whether the initiative to be developed, be it tactical or, as is recommended, within a strategic roadmap, will help them generate more revenue, be more competitive, add value to their customers, improve productivity by reducing inefficiencies, or a combination of these.  

Our purpose is not to prescribe or develop tools, but rather to achieve the objective that each company sets for itself by employing those that best suit its needs, so that it can benefit from the advantages of digital transformation through appropriate guidance and support.  

But what is non-negotiable is the methodology for truly BEING a transformed company. And, even if it's minimal, stages must be covered:  

– TO PAUSE AND THINK (KNOWLEDGE): to get to know the company and analyse how we can help in this process. 

– DIAGNOSIS: carry out a diagnosis of the company's situation in different aspects and areas to determine a roadmap.  

– ROAD MAP: To design a strategic roadmap and an iterative action plan for the different areas that have been determined for intervention. 

– IMPLANT, MEASURE, REORIENT: establish the constant cycle of action, feedback, and improvement that allows for continuous development of that transformation.  

We have demonstrated that this way of acting, at these minimums, always generates three benefits for companies.  

KNOWLEDGE Accelerate the learning and interests of different team members to directly impact their performance. 

EFFICIENCY Optimise processes, which will be reflected in time and costs. 

RESULTS Align the strategy with business objectives and improve company results. 

Moraleja: Transform yourself without drowning. Or call us if you'd like us to help you with that.