MIG Prisma celebrates 25 years in the market with a new anniversary identity and a renewed vision for the future.
The agency celebrates its 25th anniversary by championing the ability to start from scratch every day as a driver of transformation, creativity, and innovation in a constantly changing sector.
26 May 2026, Madrid. MIG Prisma is celebrating its 25th anniversary since its market launch today. The agency is marking this milestone with the unveiling of a new website, a commemorative visual identity, and an anniversary campaign built around the concept “25 years of nothing” – a reflection on the importance of approaching each project from a blank page, without preconceived formulas, and with the ambition to continue transforming brands, businesses, and communication experiences.
Since its inception in 2001, MIG Prisma has supported companies, institutions, and brands through some of the major changes that have redefined communication, marketing, and the relationship between businesses and their audiences. Over these 25 years, the agency has evolved alongside a market characterised by audience fragmentation, digitalisation, the emergence of new platforms, media transformation, data growth, technological innovation, and, more recently, the impact of artificial intelligence.
During this tour, MIG Prisma has worked for clients in sectors such as education, energy, automotive, finance, technology, tourism, pharma and health, retail, and fast-moving consumer goods, developing projects in strategy, creativity, communication, marketing, branding, content, experiences, digital activation, and innovation.
The agencies' clients and institutions include Santalucía, ESIC, Acciona, Pelayo, Abbott, AstraZeneca, Ebay, MANN, Continental, Axpo, Audika, Q8, Ecovidrio, AVIVA, Cantabria Labs, Cantabria Tourism, and the Ministry of the Environment, among others, consolidating a track record based on the combination of strategic thinking, applied creativity, execution capability, and constant adaptation to new market challenges.
The anniversary campaign starts from a seemingly paradoxical idea: “25 years of nothing”. Far from expressing emptiness, the concept reclaims nothingness as a starting point: the unsolved brief, the open question, the blank page, the space before the idea. For MIG Prisma, reaching 25 years doesn't mean looking to the past, but reaffirming a way of working based on non-conformism, self-demand, and the ability to start over with each new challenge.
“After 25 years, if there’s one thing we’ve learned, it’s that there are no definitive answers. Experience isn’t for repeating formulas, but for having better judgement when facing the unknown. Every project starts again from scratch. That’s how we understand our relationship with clients, and also our way of looking towards the future,” explains Felipe de Torre, co-founder of MIG Prisma.
The anniversary also coincides with a new chapter for the agency, which is presenting a redesigned website and a commemorative image that will accompany its corporate activities over the coming months. This evolution reflects MIG Prisma's desire to continue reinforcing its positioning as an agency capable of integrating strategy, creativity, communication, technology, and innovation in an increasingly complex and changing ecosystem.
“The sector has changed radically in these 25 years. We no longer just talk about campaigns, but about ecosystems; not just about media, but about platforms; not just about creativity, but about systems where strategy, data, technology, culture, and artificial intelligence coexist. Our challenge is to continue helping brands make relevant decisions amidst that complexity,” adds David Galán, co-founder and CEO of MIG.
With this celebration, MIG Prisma is not marking the anniversary as a goal, but as a new starting point. An invitation to continue thinking, questioning, creating, and building from scratch.
About MIG Prisma
MIG Prisma is an agency for digital marketing, communication and innovation integrated into MIG. Since 2001, it has supported brands, companies, and institutions in developing strategies, campaigns, content, experiences, and communication solutions aimed at connecting with their audiences, driving business, and generating value in constantly transforming environments.
Press contact
MIG Prisma
Alexandra González / Mari Asun Ten
[email protected] / [email protected]