ESIC Play

We developed ESIC Play, ESIC University's free micro-learning platform, fully supporting it with MIG's own technology. An EdTech project that transforms the expert knowledge of one of Spain's leading educational institutions into an open, mobile digital experience focused on on-demand content consumption.

ESIC University needed to expand the ways in which its specialist content could reach new audiences, by creating a digital platform capable of bringing training in marketing, business and technology to any user through a simple, accessible experience tailored to new consumer habits.

From MIG, we develop ESIC Play, a free micro-learning platform available on the Apple Store and Google Play, designed so that anyone can access valuable training content from their mobile device, with an experience close to the logic of on-demand entertainment platforms.

The project represents a significant development in ESIC University’s digital ecosystem, transforming its expert knowledge into a scalable, open EdTech product designed to foster new ways of engaging with audiences interested in learning, professional development and skills development.

All the training content was developed by ESIC University, whilst MIG was responsible for the overall design and development of the platform, relying entirely on its own technology. This enabled the creation of a solution tailored to the project’s needs, featuring a flexible architecture, a mobile-first experience and navigation designed to facilitate the discovery and quick consumption of content.

The work included defining the user experience, interface design, app development, content integration, store publishing, and ASO optimisation to improve its visibility and acquisition capabilities.

More than an app, ESIC Play represents a digital knowledge platform that combines the academic prestige of ESIC University with the technological capability of MIG to create useful, scalable digital products aligned with the transformation of the educational sector.