Future Space

We drove the public activation of Santalucía Espacio Futuro as a corporate think tank, building a continuous strategy of PR, social media, branded content, and relationships with its ecosystem of influence. The report “Extended Wellbeing” became the first major milestone of this agenda, achieving significant media impact and opening a relevant conversation about the future of wellbeing.

This project brings together the ongoing work of MIG Prisma as the PR, social media, and branded content agency for Santalucía Espacio Futuro, the corporate think tank of Santalucía Seguros focused on analysing and anticipating social, technological, economic, cultural, and regulatory transformations that impact everyday life. The challenge lies in building and activating an influence platform capable of conveying the value of Espacio Futuro externally: providing applied knowledge, generating relevant public conversation, and establishing useful interpretive frameworks to guide decisions in a context of accelerated transformation.

To achieve this, we developed a comprehensive communication and public relations strategy aimed at consolidating its presence with the media, institutional environment, think tanks, professional bodies, business associations, and other key players linked to Espacio Futuro's areas of focus. This work also includes connecting with the Santalucía Group's internal ecosystem, reinforcing coherence between corporate purpose, expert knowledge, and public projection.

The “Extended Well-being” report represents the first major milestone in the activation of this strategy. Its launch brought a vision of well-being to public debate that is broader than the individual or circumstantial dimension, integrating social, cultural, technological, economic, and regulatory factors that influence how we live, make decisions, and project our future. From MIG Prisma, we are working on defining the public narrative, the PR strategy, media relations, content development, LinkedIn management, branded content, and the articulation of relational actions aimed at expanding the think tank's reach, legitimacy, and influence.

The outcome was an activation with strong media repercussion, close to 80 media appearances, and the establishment of a solid base for continuing to build a distinct conversation agenda around the major changes affecting individuals, organisations, and society. Beyond the launch of a report, the project consolidates a line of work aimed at transforming Espacio Futuro into an active agent of knowledge, dissemination, and dialogue, capable of connecting strategic thinking, corporate reputation, and social utility.