Your Perfect Energy
Idea, full production and media plan for your new campaign
· 20” and 40” spots”
· Corporate video
Display
· Web portal
· Landing page
· AV Content
· Brand Ambassador
SEM Strategy
SEO Strategy
· Media Plan
Public Relations and Reputation Reporting
Social Media Management
We developed Perfecta Energía's corporate campaign to boost its positioning in the Spanish residential solar self-consumption market. A comprehensive project covering strategy, creativity, production, full-funnel media planning, and web development, with Feliciano López as brand ambassador.
We devise, plan, and fully produce the new corporate campaign for Spain for Perfecta Energía, a company specialising in comprehensive solar energy and self-consumption solutions, part of the multinational Greenvolt, one of the world's largest renewable energy specialists.
From a creative perspective, the campaign presents the company's value proposition for the Spanish residential market. At a time when the self-consumption market is facing hyper-fragmentation of operators and a general lack of public awareness regarding the real differences between them, our campaign focused on the differentiating factors that should be considered when choosing a partner for a solar panel installation in a home. To achieve this, we used professional tennis player Feliciano López as the brand ambassador and protagonist in the various elements of the full-funnel media plan (20” and 45” commercials, shorts, digital outdoor, spectacular marketing, radio ads, 360 display, digital newspapers, direct mail, and point-of-sale).
From a media perspective, the campaign was built in two phases: a first phase focused on increasing brand awareness and consideration through coverage in the media, to then move down the funnel towards conversion.
In parallel, MIG Prisma has also produced the new corporate website www.perfectaenergia.com
