In our work, it's not uncommon to enjoy

That’s right—finding enjoyment in our day-to-day work is not unusual. Sometimes it stems from the scale of the creative challenge, the complexity of the objective, or the difficulty of finding common ground. At other times, it comes from the significance of the message being shared or the new things we learn along the way. And sometimes, it is a combination of all these factors. This is exactly what we experienced while developing the "3 Million Is No Longer Rare" (*3 millones ya no es raro*) awareness campaign for World Rare Disease Day 2021, in collaboration with our colleagues at Edelman Spain.

In addition to working on a digital engagement initiative to raise the profile of rare disease patients in Spain, the most important thing for us was learning firsthand about the need to shine a light on the nearly three million people—yes, 3,000,000—living with a rare disease in our country. These are real stories that prompt us all to reflect on what truly matters in life and to appreciate every day of our lives even more.

You can see more details about this project on our web.