ERA Eyewear

What did we do
Naming, identity, and brand platform
Parts and actions
· Visual identity
· Brand storytelling
· Brand manual
· Brand platform
We created Era Eyewear, a new eyewear brand conceived to usher in a more personal, expressive, and distinctive era of visual style.
Creating a new brand for a new era of visual style—that was the brief we received from ENSO Eyewear and the challenge our Brand Construction team took on. With Era Eyewear, we aim to usher in a new era in the eyewear industry.
We sought to go beyond mere brand identity; Era is a movement, a style statement, and a manifestation of our individual judgment in the face of a sea of basic options that opt for a depersonalized, common identity.













