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ERA Eyewear

ERA Eyewear creaccion de marca
ERA Eyewear
What did we do

Naming, identity, and brand platform

Parts and actions

· Visual identity

· Brand storytelling

· Brand manual

· Brand platform

We created Era Eyewear, a new eyewear brand conceived to usher in a more personal, expressive, and distinctive era of visual style.

Creating a new brand for a new era of visual style—that was the brief we received from ENSO Eyewear and the challenge our Brand Construction team took on. With Era Eyewear, we aim to usher in a new era in the eyewear industry.

We sought to go beyond mere brand identity; Era is a movement, a style statement, and a manifestation of our individual judgment in the face of a sea of ​​basic options that opt ​​for a depersonalized, common identity.

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ERA eyewear creaccion de marca
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