Audika SEO

We evolved Audika’s digital positioning strategy from traditional SEO to an SEO/GEO model designed for the new search landscape. This project focused on improving organic visibility, strengthening the brand’s authority in hearing health, and optimizing its presence across search engines, generative search engines, and AI-assisted answer experiences.

Audika, a multinational specializing in hearing solutions with an extensive network of centers in Spain, needed to strengthen its digital presence in a category where the search for information is key to the user's decision-making process.

The project was launched with the aim of improving the brand's organic positioning, increasing qualified traffic to its website, and making it easier for individuals with hearing loss—or their family members—to find clear, useful, and reliable information at every stage of their search journey.

At MIG Prisma, we initially implemented a comprehensive SEO strategy, focusing on web architecture, technical optimization, content structure, and the development of an editorial strategy designed to address key questions, needs, and search intents related to hearing health.

However, the evolution of the digital landscape has expanded the challenge. Today, positioning no longer depends solely on appearing in traditional search results, but also on being interpreted, referenced, and selected by new generative engines, conversational assistants, and AI-driven answer experiences.

Consequently, the strategy has evolved toward an SEO/GEO approach, combining search engine visibility with optimization for generative environments. This entails developing content based on a more semantic, structured, and authority-driven logic: providing better answers to real questions, organizing information clearly, reinforcing source credibility, and enabling search systems to grasp Audika’s expert value in the field of hearing health.

The work includes keyword research, search intent analysis, optimization of key pages, development of informative blog content, architecture improvements, strategic SEM support, and strengthening the digital presence on social media as complementary channels for visibility, traffic, and audience engagement.

The content strategy focuses on generating relevant information about hearing loss, hearing aids, prevention, diagnosis, care habits, and available solutions, helping to position Audika as an expert, approachable, and helpful brand for those seeking guidance during a particularly sensitive time.

More than just a traffic strategy, the project represents an evolution of Audika’s digital positioning toward a model of authority, trust, and discovery within the new search ecosystem. It is an initiative designed to ensure the brand is not only found but also understood, recommended, and considered during key moments of user decision-making.