We designed and implemented a continuous brand activation model for Pelayo Seguros, aimed at converting physical presence, sports sponsorship, and promotional experience into visibility, engagement, and the generation of commercial opportunities. This is a comprehensive project that connects strategy, creativity, production, logistics, and lead generation at high-contact points with the end consumer.

Pelayo Seguros needed to activate its brand presence in strategic physical environments, bringing its value proposition closer to the end consumer and generating new commercial opportunities through direct, measurable experiences tailored to each context. At MIG Prisma, we worked as the agency responsible for the design, production, and execution of their brand activations and promotional activities, developing a continuous model of intervention in different spaces: shopping centres, sports arenas, Pelayo offices, urban locations, and other contact points with high potential for visibility and customer acquisition.

The project has also coincided with the exploitation of Pelayo's sponsorship agreement with the ACB, which has made it possible to integrate the brand into a territory of high emotional affinity, linked to sport, live experience, and direct connection with fan communities. Each activation is designed with a dual logic: to reinforce brand awareness and proximity, and to generate qualified leads to feed commercial activity. To achieve this, we combine promotional creativity, design of participatory dynamics, material production, team coordination, logistics, content, communication, and support for lead generation.

The work demands a high capacity for adaptation to each location, audience, and specific objective. It's not just about being present, but about creating experiences capable of attracting, explaining, interacting, and converting, always maintaining consistency with Pelayo's positioning and the needs of its marketing and business teams. The comprehensive coordination of the project is carried out by the creativity, art, production, logistics, content, commercial direction, and communication teams at MIG Prisma, in direct collaboration with the Pelayo marketing team.

More than a set of specific actions, the project consolidates a model of commercial and experiential activation where the brand gains presence, the relationship with the public becomes more direct, and each contact becomes an opportunity to generate value, conversation, and business.