We developed the creative strategy and comprehensive production of “Do You Marketing?”, the ESIC Business School campaign that champions marketing as a driver of transformation and its alumni as leaders capable of driving it. A full-funnel platform that connects legacy, sector relevance, and future to reinforce ESIC's positioning as a benchmark institution in marketing.

Marketing is not just a discipline, it's the engine that drives the world. At MIG PRISMA, we have developed the creative strategy and comprehensive production for “Do You Marketing?”, the new campaign by ESIC Business & Marketing School, an initiative that highlights the impact of marketing on society and on those who lead it.

With over 60 years training professionals in the sector, ESIC has been key in the evolution of marketing in Spain and the world. This campaign highlights its legacy and reinforces its position as a leading institution in marketing training.

Under the premise «If marketing moves the world, it needs leaders to drive it,» «Do You Marketing?» becomes a challenge and a statement of principles. To give it authenticity, the protagonists are ESIC Alumni themselves, leaders in the sector who are transforming major companies today.

The campaign unfolds across a full-funnel content ecosystem, including TV spots, interviews, digital and social content, print, outdoor, and spectacular marketing, aligning with ESIC's key milestones, such as its 60th anniversary in 2025.

More than a campaign, “Do You Marketing?” is a movement that recognises the importance of marketing and those who make it possible.