Ebay for Business

We created eBay for Business, a branded content campaign aimed at demonstrating how eBay can help companies and businesses grow, sell more, and go international. Through real stories, we turned the platform's B2B proposition into a relatable, credible, and actionable narrative for new professional sellers.

eBay needed to reinforce its value proposition in Spain for businesses, entrepreneurs, and growth-oriented companies leveraging e-commerce. The challenge was to convey that the platform was not just a marketplace for private buyers, but also a competitive tool for companies looking to expand their market, reach new customers, and explore internationalisation opportunities.

At MIG Prisma, we developed the concept and complete production for eBay for Business, a branded content campaign designed to introduce this proposition to the business community with a clear focus: demonstrating eBay's value through real-life stories. To achieve this, we identified companies and organisations from various sectors and backgrounds that were already using the platform as a lever to sell, grow, or access new markets. These stories provided tangible explanations of how eBay could be integrated into the commercial strategies of very different businesses, offering visibility, reach, scalability, and access to a global community of buyers.

The campaign was built on a content ecosystem designed to maximise credibility and reach. On one hand, pieces distributed on social media that allowed for conversation activation and brought the cases closer to professional audiences. On the other, sponsored content actions in major media outlets, aimed at increasing the initiative's awareness and reinforcing eBay's positioning as an ally for the commercial digital transformation of companies and businesses.

The work integrated strategy, story sourcing and selection, narrative conceptualisation, content production, channel adaptation, and branded content campaign coordination. The key was to transform a functional proposal into a story of business growth based on real, aspirational, and recognisable case studies.

More than a visibility campaign, eBay for Business helped build a bridge between the brand and a professional audience who needed to understand how e-commerce could broaden their business opportunities. An activation designed to build trust, inspire action, and position eBay as a platform capable of supporting businesses in their growth and international expansion.