Longevity Hub
Creative conceptualisation / Campaign strategy / Media planning / End-to-end production / Launch campaign / Brand storytelling / Audiovisual production / Adaptation of message for the Spanish market
Creative campaign concept
Launch strategy
Media plan
· Full production of 60” spot”
· Screenwriting and audiovisual narrative
Creative Direction
Art Direction
Audiovisual production
Adaptation of international positioning to the Spanish market
· Campaign coordination
We developed the launch campaign for Longevity Hub Spain, a brand backed by Clinique La Prairie, to introduce a new vision of longevity in Spain, linked to wellbeing, prevention and the optimisation of health. A comprehensive project encompassing concept development, media planning and audiovisual production, designed to position the brand within a premium category of high value and growing social relevance.
Longevity Hub Spain was founded with the aim of introducing a unique offering to the Spanish market centred on longevity, advanced wellbeing and prevention, backed by the international prestige of Clinique La Prairie, a Swiss company recognised worldwide as a leader in this field.
The challenge was to develop a launch campaign capable of conveying a complex and aspirational idea (‘Live longer, but above all, live better’) in a clear and engaging way that resonated with the changing expectations of an audience increasingly interested in preventative healthcare, holistic care and improving their quality of life.
At MIG Prisma, we developed the concept, the media plan and the end-to-end production of the campaign, crafting a narrative that would position Longevity Hub Spain as a brand capable of introducing the Spanish public to a new way of understanding health – one that is more proactive, more personalised and more forward-looking. The campaign was built around a 60-second main video, designed to present the brand’s value proposition through premium, emotional visual language consistent with the international world of Clinique La Prairie. The aim was to generate brand awareness, convey trust and spark the interest of an audience with a keen interest in wellbeing, preventive medicine and high-value-added health experiences.
The project encompassed creative strategy, copywriting, art direction, audiovisual production, media planning and overall campaign coordination, ensuring consistency between the brand’s positioning, the quality of the execution and the launch objectives.
More than a launch campaign, the project enabled the construction of Longevity Hub Spain's first communication territory in Spain: a platform from which to begin explaining an emerging category, elevate brand perception, and connect longevity, science, well-being, and personal aspiration into a single narrative.
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