We supported the positioning of Shell Energy in Spain with Edelman, integrating strategy, creativity, media planning, and digital development in a campaign designed to reinforce its visibility in the energy market. A project that combined brand communication, UX/UI, and SEO to build a clear, relevant, and conversion-oriented presence in a highly competitive category.

In collaboration with our colleagues at the communications agency Edelman Spain, who were also responsible for project coordination, we at MIG Prisma took on an integral role in the positioning campaign for Shell Energy in Spain.

Our responsibilities included strategic planning and media planning for the campaign, as well as the creative concept to highlight Shell Energy's presence in the Spanish energy market. Furthermore, we focused on the User Experience (UX) and User Interface (UI) design for the website specific to this business line.

To ensure greater visibility in search engines and an optimal user experience, we developed a Search Engine Optimisation (SEO) strategy based on exhaustive keyword research and an in-house defined strategy.