We're giving an EXTRA to Santalucía AM's new campaign.

“Give your life that EXTRA something” is the concept under which the A new campaign created by MIG PRISMA for SANTALUCÍA AM, the investment fund manager of the SANTALUCÍA Group and one of the country's leading financial operators.

This is the first campaign under the new brand positioning, with a greatly revitalised value proposition aimed at turning the asset manager into the Principal partner for Spanish savers.

At MIG PRISMA, we developed the entire creative and media strategy for the campaign in the last third of 2022. «Give life an EXTRA» Summarise the brand's attitude towards making saving and investing simple, personal, and digital. The campaign will run until December 31st and includes actions across the entire funnel.

We want to thank the Santalucía AM team for continuing trusting us as much as a creative agency as a digital agency. In the last two years alone, we have tackled projects of significant digital transformation and customer experience relevance, such as the creation of their new e-commerce platform, the integration of a new investment simulator, and virtual client management, among others. We have also overseen brand repositioning through a revitalised narrative that connects the asset manager's purpose and business model with the average Spanish saver, who demands transparent, simple, personal, and always-on management of their money.

Here we leave you a EXTRA, with some of the campaign pieces.