Businesses as agents of social change and transformation

On a recent meeting organised by the Real Racing Club de Santander Foundation, with the distinguished participation of Okuda San Miguel and his Coloring the World Foundation As a central axis, the enormous potential that companies and institutions have when aligning purposes and efforts to drive positive changes in society was evidenced.

The founding partners attended the ceremony for MIG, David Galán and Felipe de Torre, alongside representatives from various organisations and companies, at a forum where they discussed the role played today by business entities, foundations, artists and sports clubs as active agents of social transformation. The interventions by César Anievas (Director of the Real Racing Club Foundation), Okuda himself, Óscar Sanz and Juan Vera, President and CEO of the Coloring the World Foundation respectively, highlighted that when companies collaborate with non-profit organisations, not only make an impact, but rather contribute to building a more just, inclusive and solidarity-based social fabric.

The ceremony also featured a moment of great symbolism: the Exhibition of a work of art created by Okuda, a ball that represents how football can be a powerful tool to teach that the world is not one colour, that Diversity is richness, and that the real game lies in sharing, not in dividing.

Racing de Santander, after a period of difficulties, has undergone a profound transformation in recent years thanks to new ownership that has committed to modern, professional, and responsible management. This model has allowed recover the values that have always distinguished the club and made it an identity reference for Cantabria.

Today, football clubs like Racing are much more than sporting entities. They are global brands with a decisive impact on their territories, which must be managed with business criteria based on excellence, rigour, and an organisational culture that preserves their values, enhances their identity, and projects them into the future. The combination of passion, professionalism, and social commitment is the true lever that allows these organisations to generate a sustainable impact on their surroundings.

From our company, we value these types of initiatives, which demonstrate the fundamental role that Alliances between the business community, institutions, and social organisations to drive progress and cohesion in society.

Along these lines, we foster collaborations and alliances to the best of our ability, such as those we develop with the Tengo Hogar Foundation, the Cantabria Labs Foundation, the Spanish Multiple Sclerosis Association, among others, with the conviction that The sum of efforts multiplies the positive impact.