PRISMA presents results and strategic lines

In a year marked by market uncertainty, MIG Prisma, the omnichannel marketing and innovation agency MIG, closed 2022 with a turnover of €5,020,000, down 1.31% on 2021, one of the best years on record. EBITDA amounted to €440,000.

By business lines, creativity, digital innovation and branded content maintained a similar performance to 2021. The sharpest declines occurred in the events and public relations and media planning lines, which were offset by contributions from service areas linked to the development of new business models, the metaverse and virtual reality, which grew exponentially over the previous two years. 

MIG Prisma accounts for 81% of MIG's turnover. It should be noted that in this recently concluded exercise, MIG divested from the Edtech company MDB Education, selling it to the multinational GEPA, and has concentrated all its activity around the business units linked to Madtech and organisational transformation.

Strategic Lines 2023

In 2023, MIG aims to consolidate the growth of each business unit, generate greater synergies between them, and develop new business lines based on three verticals: commercial performance, 3.0, and the metaverse.

For David Galán, CEO of MIG, The year 2022 has been full of global uncertainties that have had a marked effect on our business. Nevertheless, we have managed to consolidate the growth of 2021 and advance on our strategic path. We want to be a services conglomerate centred around ideas, data, technology, and people that helps our clients achieve their business objectives and guides them towards a horizon of constant competitiveness and innovation. To this end, We will focus our investment capacity and resources on continuing to acquire talent and technology ”which reinforces our value proposition.”.