We conceived and produced the first documentary in Spain on financial education for the Santalucía Institute, transforming a social awareness need into a real story about young people, families, and schools.

Spain has one of the lowest rates of financial education among young people in the European Union. The latest PISA reports reveal that young people between 12 and 18 years old have a lower understanding of basic financial concepts than young people in other countries, especially those residing in more prosperous economies. Despite some progress in introducing this subject into secondary education, the problem is linked to deeper issues within the Spanish education model, particularly the high rates of early school leaving.

The Santalucía Institute, Santalucía Seguros' research and debate platform, whose main objective is to foster debate on the issue of sustainable saving, help people understand their financial decisions and promote collective collaboration to change consumer attitudes towards long-term saving, asked us for a new approach to generate an awareness campaign in Spain about the impact that young people entering adulthood with low financial education rates has on people's future and the country's economic and social development.

We had to reach the media, the institutional environment, young people and families to understand the current reality and raise awareness of the need to promote, within the educational and family system, the acquisition of solid economic and financial knowledge that helps people make decisions based on knowledge and information.

Our approach was based on the idea of creating the first documentary in Spain on Financial Education. An idea that, furthermore, was born from the exploration by our content team. A story that stemmed from a tweet by Ramón Castro, an Economics teacher at IES Fernando de Mena, in Socuéllamos, Ciudad Real. The protagonists of this story are Ramón, his students and their families, who, along with other experts, help us understand the root of the problem that leads to Spain, and especially its young people, having one of the lowest financial literacy rates in Europe.

The documentary was conceived and shot between January and June 2021, when many of the strictest socio-sanitary restrictions from the COVID-19 pandemic were still in place. A further challenge presented during its production was that it had to be an exercise in financial control and efficiency in itself, being created with a budget of only €25,000. Its presentation was a resounding success, with over 500,000 views on social media and more than 90 media appearances.