And what's it to me, the money -The Game-

Creamos “Y a mí qué el dinero – The Game”, una plataforma gamificada de educación financiera para jóvenes que convierte el aprendizaje sobre dinero, inversión y emprendimiento en una experiencia participativa, creativa y conectada con el aula. Un proyecto diseñado para implicar a alumnos y docentes, generar contenidos propios y activar una campaña de concienciación desde la experiencia real de los participantes.

«Y a mí qué el dinero» – The Game- es un innovador concurso de educación financiera diseñado para jóvenes de 14 a 18 años. A través de una experiencia gamificada en una aplicación, los participantes demuestran sus conocimientos sobre gestión del dinero, inversión y emprendimiento, desarrollando habilidades clave para su futuro financiero de manera interactiva y entretenida.

This project is part of an awareness campaign on the importance of financial education among young people. Our approach was to design the competition as a preliminary step to the final awareness message, allowing the participants themselves to discover, reflect on, and apply key concepts before conveying to them the importance of good financial management in their daily lives. Your prize will be to participate in the awareness campaign itself.

The competition is also the first in its category to have taken the entire educational community into account. Both teachers and pupils have been a fundamental part of its development, ensuring that the proposal is not only innovative but also effective within the educational setting. By involving teachers in the process, a greater impact and real integration of financial education in the classroom has been achieved.

To achieve these objectives, the competition takes place on an interactive platform where participants progress by overcoming different challenges related to financial education. Each thematic block includes creative tests in formats such as videos, podcasts, monologues, or animations, fostering creativity and the practical application of the knowledge acquired.

Furthermore, participants have access to webinars with experts in investment, entrepreneurship, and financial management, who share their experience in interactive sessions to bring the reality of the economic world closer to the contestants. Interactive audio sessions that simulate real conversations about everyday financial situations are also included, followed by key questions that reinforce learning.

The competition incorporates a gamification system where participants are recognised for the quality and originality of their content, with the possibility of their best work forming part of a national awareness campaign on the importance of financial education.

The expected impact of the project focuses on improving the understanding of key financial concepts among young people, driving the creation of educational content by the participants themselves, fostering critical thinking and informed decision-making regarding money, investment, and entrepreneurship, and contributing to social awareness about the importance of financial education in society.

«Y a mí qué el dinero» – The Game, desarrollado para INSTITUTO SANTALUCÍA en colaboración con CEAPES, revoluciona la forma en que los jóvenes aprenden sobre finanzas mediante la tecnología, la gamificación y el aprendizaje experiencial. El proyecto promueve la educación financiera entre las nuevas generaciones, ayudándolas a adquirir conocimientos y habilidades para gestionar su dinero con inteligencia y visión de futuro. Para garantizar el rigor educativo del concurso, trabajamos de la mano de CEAPES en la elaboración de las pruebas, asegurando su alineación con la base curricular y los objetivos de aprendizaje. Además, la iniciativa implica a toda la comunidad educativa, convirtiendo el aprendizaje financiero en una experiencia participativa y transformadora.