We developed the new CNP Assurances corporate website for Spain and Portugal, adapting its digital presence to the business model of the Iberian branch. A project involving UX, UI, content architecture, web development, and SEO/GEO optimisation. 

CNP Assurances is one of Europe's major insurance groups, with a strong international track record and a significant position in personal insurance, protection, savings, and prevision. The project focused on the development of the new corporate website for Spain and Portugal, with the aim of adapting CNP Assurances' digital presence to the reality of both markets and its business model in Iberia.

At MIG Prisma, we approached the project holistically: defining content architecture, user experience, interface design, web development, SEO optimisation, and GEO adaptation. The challenge was to build a clear, robust website aligned with the company's global identity, yet capable of meeting the specific needs of its audiences in Spain and Portugal. The UX work allowed us to organise information with a simple, user-oriented logic, facilitating access to key content about the company, its activities, its solutions, its distribution model, and its contact channels. From a UI perspective, we adapted the visual universe of CNP Assurances to a coherent, accessible digital environment designed to inspire confidence.

SEO/GEO optimisation strengthened the site's ability to be found, interpreted and understood by traditional search engines as well as new search and query environments based on generative AI. This profile summarises the web project as one of the main lines of collaboration with CNP Assurances Sucursal in Spain, for whom MIG Prisma also develops other communication, creative and PR services in the Iberian market.